Privacy Notice

Last Updated: August 27, 2026

At Lumiqelle, we respect your privacy and are committed to being transparent about how your personal information is collected, used, shared, and protected.

This Privacy Notice explains how Lumiqelle (“Lumiqelle,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit lumiqelle.com, make a purchase, contact us, interact with our advertisements, or otherwise use our services.

By using our website or services, you acknowledge the practices described in this Privacy Notice.

1. Personal Information We Collect

Depending on how you interact with Lumiqelle, we may collect the following categories of personal information.

Information You Provide to Us

When you place an order, create an account, contact us, subscribe to marketing communications, or otherwise interact with our website, we may collect information such as:

• Name

• Billing address

• Shipping address

• Email address

• Telephone number

• Order information

• Products purchased or viewed

• Customer service communications

• Account information

• Marketing preferences

Payment information may also be collected and processed by Shopify, payment processors, banks, card networks, or other payment providers used to complete your transaction.

We generally do not directly store complete payment card information.

2. Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically through cookies, pixels, tags, software development kits, and similar technologies.

This information may include:

• IP address

• Browser type

• Device type

• Operating system

• Device identifiers

• Approximate location

• Pages viewed

• Products viewed

• Links clicked

• Referring website

• Shopping cart activity

• Checkout activity

• Purchase activity

• Date and time of visits

• Advertising interactions

We may use this information to operate our website, understand customer behavior, measure advertising performance, prevent fraud, and improve your shopping experience.

3. How We Use Personal Information

We may use personal information for purposes including:

Providing Our Services

We use personal information to:

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Provide order confirmations and tracking updates

• Manage returns and refunds

• Maintain customer accounts

• Respond to customer service requests

Improving Lumiqelle

We may use information to:

• Understand how visitors use our website

• Improve our products and services

• Improve website performance

• Personalize your shopping experience

• Analyze purchasing and browsing trends

• Develop new products, features, and experiences

Marketing and Advertising

Where permitted by applicable law, we may use information to:

• Send promotional emails or marketing communications

• Measure the effectiveness of advertisements

• Create or measure advertising audiences

• Display advertisements that may be more relevant to you

• Understand how customers interact with our advertisements and website

Advertising and analytics technologies may involve sharing certain information with advertising, analytics, or technology partners.

Where required by law, we will obtain your consent before using non-essential cookies or similar technologies for advertising purposes.

Security and Fraud Prevention

We may process information to:

• Detect fraudulent transactions

• Protect our customers

• Protect our website and systems

• Prevent abuse or unauthorized activity

• Enforce our policies

• Meet legal and regulatory obligations

4. Shopify

Our online store is powered by Shopify.

Shopify provides the ecommerce infrastructure that allows us to offer our products and services to you.

When you browse our store, create an account, add products to your cart, complete checkout, or otherwise interact with Lumiqelle, Shopify may process personal information in connection with providing its services.

Depending on the Shopify services and privacy features enabled for our store, information about your interactions with Lumiqelle may also be processed by Shopify to provide analytics, personalization, security, advertising, and other enhanced services.

Shopify may process information in countries other than the country in which you live.

For more information about Shopify's processing of personal information, please review the Shopify Consumer Privacy Policy.

Where available in your jurisdiction, you may also use the Shopify Privacy Portal to exercise certain rights relating to information processed by Shopify.

5. Cookies and Similar Technologies

Lumiqelle and our service providers may use cookies, pixels, tags, and similar technologies.

These technologies may be used for:

Essential Cookies

These cookies are necessary for functions such as:

• Shopping carts

• Checkout

• Account authentication

• Security

• Fraud prevention

• Website functionality

Analytics Cookies

These technologies help us understand how visitors interact with Lumiqelle, including which pages and products are viewed.

Advertising Cookies

Where permitted, advertising technologies may help us:

• Measure advertising campaigns

• Understand whether an advertisement resulted in a visit or purchase

• Limit repetitive advertising

• Build advertising audiences

• Deliver more relevant advertisements

Depending on your location, you may be able to accept, reject, or manage certain categories of cookies through our cookie preference tools.

6. Advertising Partners

We may work with advertising platforms and marketing service providers to promote Lumiqelle and measure campaign performance.

These providers may receive or collect certain information about interactions with our website or advertisements, such as:

• Device identifiers

• IP address

• Browser information

• Advertising identifiers

• Website activity

• Product interactions

• Purchase or conversion events

Depending on the advertising services we use, these partners may include platforms such as AppLovin and other advertising or analytics providers.

The information collected by these providers is also subject to their own privacy practices.

Where applicable law requires consent before advertising technologies are activated, we will seek that consent through appropriate privacy controls.

7. How We Share Personal Information

We may share personal information with companies that help us operate Lumiqelle.

These may include:

• Shopify

• Payment processors

• Shipping and fulfillment providers

• Logistics companies

• Customer service providers

• Email and communication providers

• Fraud prevention services

• Analytics providers

• Advertising platforms

• IT and hosting providers

• Professional advisers

These providers may process information only as necessary to provide their services, subject to applicable agreements and legal requirements.

We may also disclose personal information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our legal rights, investigate fraud, or protect customers and others.

8. Sale or Sharing of Personal Information

Certain privacy laws define some advertising-related disclosures of personal information as a “sale,” “sharing,” or use for “targeted advertising,” even where no money is exchanged for personal information.

Depending on where you live and how our advertising services are configured, you may have the right to opt out of these activities.

Where applicable, you may exercise these choices using the privacy or data-sharing controls made available through our website.

We also recognize legally required browser-based opt-out signals, such as Global Privacy Control, where applicable and supported.

9. Email Marketing

If you subscribe to Lumiqelle marketing communications, we may send you information about products, promotions, offers, or other Lumiqelle updates.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those communications.

You may still receive transactional communications relating to orders, customer support, account security, or other necessary services.

10. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Notice.

Retention periods may depend on factors including:

• The nature of the information

• Our relationship with you

• Legal requirements

• Tax and accounting requirements

• Fraud prevention

• Dispute resolution

• Contractual obligations

When information is no longer reasonably required, we may delete or anonymize it in accordance with applicable requirements.

11. International Data Transfers

Lumiqelle, Shopify, and our third-party service providers may process personal information in countries other than the country where you live.

As a result, your personal information may be transferred to jurisdictions with privacy laws that differ from those in your country.

Where required, appropriate safeguards may be used to protect personal information transferred internationally.

12. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of personal information

• Request a copy of certain personal information

• Restrict certain processing activities

• Object to certain processing activities

• Withdraw consent where processing is based on consent

• Opt out of certain targeted advertising

• Opt out of certain sales or sharing of personal information

• Appeal certain decisions concerning a privacy request

These rights are not absolute and may be subject to exceptions under applicable law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. European Economic Area, United Kingdom and Switzerland

If you are located in the European Economic Area, United Kingdom, or Switzerland, applicable privacy laws may provide additional rights concerning your personal information.

Depending on the circumstances, we may process personal information on the basis of:

• Performance of a contract with you

• Compliance with legal obligations

• Our legitimate interests

• Your consent

Where processing is based on consent, you may withdraw your consent at any time, without affecting processing that occurred before withdrawal.

You may also have the right to lodge a complaint with the relevant data protection authority.

14. United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on your state of residence and whether applicable legal thresholds are met, these may include rights to:

• Know what personal information we collect

• Access personal information

• Correct inaccurate information

• Delete personal information

• Obtain a portable copy of information

• Opt out of targeted advertising

• Opt out of certain sales or sharing of personal information

• Limit certain uses of sensitive personal information

• Appeal a decision regarding a privacy request

Where applicable, relevant privacy controls will be made available through our website.

15. Children's Privacy

Lumiqelle is not intended for children under the age required to provide valid consent under applicable law.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.

16. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials associated with your Lumiqelle account.

17. Third-Party Websites

Our website may contain links to websites, services, or platforms operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites.

We encourage you to review the privacy notices of any third-party services you choose to use.

18. Changes to This Privacy Notice

We may update this Privacy Notice periodically to reflect changes to our business, services, technologies, legal requirements, or privacy practices.

When we update this notice, we will revise the Last Updated date at the top of this page.

Where required by applicable law, we may provide additional notice regarding significant changes.

19. Contact Us

If you have questions about this Privacy Notice, would like to exercise an applicable privacy right, or have questions about how Lumiqelle handles personal information, please contact us at:

Email: support@lumiqelle.com

Website: lumiqelle.com

When submitting a privacy request, please provide enough information for us to reasonably verify and respond to your request.

LUMIQELLE

Beauty, defined your way.